Luca B. is the founder of ‘luca la fenice® & ilPROD8’ and creator of an innovative, professional and healthy range of hair products: luca la fenice®. In the beginning all the products were intended exclusively for the customers of the salons but the great response from customers and celebrities, whom Luca and his staff had the opportunity to work with, motivated him to expand his project.
LLF Products are exclusively made in Italy and They contain 100% natural ingredients.

The brand is fresh, young and new. After a successful trial period, it is going to be available to the public. Kleptomania has directed the advertising campaign in London, precisely in elegant Hyde Park and in the energetic and innovative Shoreditch, areas which perfectly characterise LLF products. All the products have not been tested on animals.